Chief Commercial Officer

Medexec was retained by a South American HealthTech company developing patented biosensor technology adopted by global healthcare providers, elite sports teams, and insurers. With growing international market traction, the business needed to appoint a Chief Commercial Officer (CCO) to lead the next phase of global expansion.

The CCO would be responsible for:

• Defining and executing a global go-to-market strategy

• Scaling commercial operations across healthcare, B2B2C, and digital channels

• Building strategic partnerships with enterprise clients in insurance, wellness, and clinical sectors

• Aligning sales, marketing, and customer success under a unified commercial vision

The ideal candidate needed:

• A proven track record in scaling commercial teams within wearables, digital diagnostics, or clinical SaaS

• Experience navigating regulated healthcare markets and complex buyer ecosystems

• A hybrid skillset across strategic sales, partnerships, and product positioning

• Strong leadership capabilities to drive execution, culture, and international growth

We recommended a structured, founder-aligned search process to ensure speed, strategic fit, and long-term impact.

Key stages included:

1. Leadership Discovery & Role Definition

We facilitated a commencement session with the CEO and lead VC investor to:

• Align on commercial goals and key outcomes for the next 12–24 months

• Map internal capability gaps and interdependencies across product, marketing, and sales

• Define the success profile for the incoming CCO, including hard skills, leadership traits, and cultural alignment

• Build a shared vision across stakeholders to inform selection criteria

2. Search Strategy & Candidate Mapping

We conducted global market mapping across North America, UK, DACH, and APAC to identify candidates from:

• VC-backed wearable health-tech and clinical SaaS firms

• Leaders with experience scaling enterprise partnerships and GTM functions

• Executives with deep expertise in regulated digital health markets

Using our proprietary search methodology, we assessed candidates on:

• Gallup Strengths: To evaluate leadership style and cultural fit

• Commercial performance metrics: CAC/LTV, sales velocity, partner contribution

• Strategic agility across go-to-market pivots and international scaling

From 112 profiled candidates, we shortlisted 5 who were presented with:

• Detailed bios and leadership summaries

• Compensation benchmarks and relocation considerations

• Medexec-led analysis on GTM capability and cross-functional leadership

3. Interview & Selection Process

• First Interviews: With CEO and SVP Product, focused on GTM vision and leadership alignment

• Final Interviews: Investor and board panel, scenario-based leadership challenges

• Strengths Feedback: Deep-dive Gallup results shared with internal stakeholders to support decision-making

• Offer & Negotiation: Medexec led compensation benchmarking, references, and onboarding planning