The Project
Medexec was retained by a fast-scaling wellness and lifestyle brand to appoint a CEO to lead the business through its next phase of growth.
The brand had built strong momentum in the US market, with a loyal customer base and clear positioning in the premium wellness space.
Following investment from a leading venture capital firm, the business needed an experienced CEO to drive:
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Global expansion
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Digital product innovation
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Leadership team development
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Commercial performance at scale
The role required:
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A commercially-minded CEO with a passion for wellness and purpose-led leadership
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Experience scaling consumer brands in PE or high-growth environments
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Strength in digital and omnichannel strategy
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A leadership style that matched the brand’s values and culture
Our Recommendation
- Conduct in-depth stakeholder interviews to define the leadership profile, success metrics, and cultural DNA of the business.
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Develop a compelling search narrative to attract mission-aligned, commercially proven talent.
Act as a strategic partner throughout the process, managing expectations, facilitating alignment between stakeholders, and guiding both sides through selection and onboarding.
Map and engage a high-calibre shortlist of CEOs, COOs, and Commercial Directors from:
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High-growth D2C wellness, beauty, and lifestyle brands
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HealthTech scale-ups with consumer-facing products
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Purpose-led businesses with global reach potential
Results Delivered
- CEO appointed in just 8 weeks from launch to acceptance.
The successful candidate had:
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Recently scaled a wellness brand nationwide across the US and successfully launched their device into the European market.
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Raised Series B funding and built a best-in-class leadership team
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A proven ability to translate purpose into commercial performance
In the first six months, the new CEO:
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Led a rebrand and go-to-market strategy refresh
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Launched a digital subscription service that exceeded growth forecasts
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Delivered double-digit revenue growth across two new territories
The business is now well-positioned for further investment and expansion under new leadership.