The Project
The company engaged Medexec to appoint a VP of Sales to launch and lead their US retail operation, driving market entry and brand visibility in a new territory.
- Requirement of specialist market knowledge
- Sales leadership experience in nutraceuticals, beauty supplements, or consumer health
- Proven success launching premium wellness brands into US retail
- Established relationships with major US retail and e-commerce buyers
- Experience building and leading high-performing US sales teams
Our Recommendation
- Retained search with focus on senior sales executives in nutraceuticals and beauty sectors
- Targeted outreach leveraging Medexec’s US-based network and competitor intelligence
- Structured multi-stage interview process to assess cultural fit and strategic vision
- Market-aligned compensation strategy for premium sales leadership talent
Results Delivered
- Appointed a VP of Sales with 15+ years’ success launching wellness brands across the US
- Shortlist of 4 highly relevant candidates presented in 5 weeks
- US retail launch on track, with first major listings secured within 3 months of hire